Mindshare has taken on board Ghayath Sioufi as the Chief Client Officer for KSA for its Riyadh team. In his new position, Sioufi will provide strategic directions for clients’ businesses, head the Zain and SABB accounts, drive the OTF workshops for the KSA office, and champion online and offline integration. He will utilize his experience working with clients in order to win new business for the office alongside Managing Director Rabih Khouri, to whom he will report.
Mr Sioufi was chosen for the role because of his track record, which includes over 20 years of experience in marketing, communications strategies, and brand building. “With his talents in brand positioning and integrated communications, we are excited to welcome Ghayath on board for the Chief Client Officer role and can’t wait to see what he’ll achieve,” commented Rabih Khouri, Managing Director, Mindshare KSA .