The on-the-go advantages of mobile podcasts have made them a hit among fitness fanatics, including those in the Middle East & Africa (MEA) region.
This audience is 35 percent more likely than the average to be listening to podcasts via mobile, and it’s now two in five who do each month. This appeal is consistent across age too, with figures approaching one in two among 25-34s. Tellingly, compared to internet users of the same age group, fitness fanatics across the ages significantly over-index for this mobile activity, especially among older cohorts.
Clearly then, it’s not just music streaming via mobile which has emerged as a mainstay among regular exercisers. And now that Spotify is moving heavily into podcasts, these exercisers will have more reason to engage with the service when out and about.