MullenLowe has made another addition to its leadership team in the Middle East & North Africa (MENA) region. The agency has tapped on Promoseven 360’s Shahbaz Zobairi as its new Executive Creative Director.
Mr Zobairi brings over 19 years of through-the-line experience in a wide range of sectors, across Asia Pacific, USA and Middle East. He has worked for agencies such as Asiatic JWT, JWT Bangkok, Interflow, Ogilvy, Fallon, Carmichael Lynch, ICLP and Promoseven 360. He combines innovative thinking with a commercial eye to ensure creativity that gets results.
During his career, he has worked on brands like American Express, Shell Oil, Lipton, Close-Up, Hyundai, Polaris, Coleman, Timex Watches, BMW, Gibson Guitars, Qualcomm, Skywards, DHL, Porsche, Pepsi, McDonalds, GNB, GM, Opel, Emaar, The Dubai Mall and many others.
In July 2016, MullenLowe had appointed Matthew Butterworth to lead change in consumer behavior through ideas, creativity, content amplification and the use of digital across all channels ensuring that MullenLowe has an integrated approach to all its clients across MENA.
Mr Butterworth has been involved in digital marketing since 1996. Unlike most digital specialists, he has an eclectic portfolio of digital skillsets understanding every facet of digital marketing from technology, creativity, innovation, strategy, planning, project management, new business and managing client relationships.
He has completed global digital and social programmes for many brands including ABinBEV, Barclays, Bridgestone, Unilever, Bentley, Dominos, Hewlett Packard, Phillips and JCB among others.
More recently as part of Mccann Worldgroup, he was part of the digital global McCann strategic taskforce helping to develop and head up a new digital and social strategy offering for the McCann and MCN worldwide agencies, reshaping the role that strategic practices should play within a modern integrated agency.
