“A Natural-Born Leader” – What Industry Leaders Say About Alex Saber

Industry leaders share their experience of working with Alex Saber, Chairman, Publicis Media Middle East, who was voted AM Person of the Year 2016.

Iain Jacob“Our operations in the Middle East are an absolutely crucial part of Publicis Media’s global business. Under Alex Saber’s leadership, he and the team have created a highly innovative, agile, leading media and communications business of scale. The team do work for our clients that is absolutely market leading and that stands up against the best work in the world. Alex combines patience and humility, with a great drive and ambition and has managed to build a team and a company that anybody would be proud to be part of. He never loses his focus on clients and partners and never allows the challenges of the region to get in the way of doing great work.”
Iain Jacob, CEO, Publicis Media EMEA

Pierre Choueiri“Across all the years during which I have had the pleasure of knowing Alex both professionally, as well as on a personal basis, I have always found him to be natural-born leader and an exceptional partner. Alex’s unique ability to always look ahead and inspire those in his company has resulted in countless success stories, across many facets of our industry. As a man of his word, Alex can always be counted upon to deliver on his promises and commitments. It is always a pleasure to learn of his ongoing achievements and I am grateful for his friendship.”
Pierre Choueiri, Chairman & CEO – Choueiri Group

Allan Soares - Procter & Gamble“I’ve collaborated with Alex since the inception of professional media management in the Middle East. He was part of a new breed that endeavored to raise the standards in the region, and he continues to be at the forefront of change. There is still much to do, especially on measurement, before our region can claim its true place in the global community; I’m confident that Alex will play a full role in delivering this. Alex has been part of the P&G AOR setup from day one and we count on him to ensure that the performance bar continues to rise.”
Allan Soares, Harley Procter Brand Director, Procter & Gamble India, MEA

Chris Saldanha - Mondelez

“Having worked with Alex Saber over the past six years in my role as the Director, EEMEA Media and Marketing Services lead at Mondelēz, I have found Alex to be an extremely professional and passionate individual who works very well with his clients in delivering the best for their business. Under his leadership, the SMV team on our business has delivered a number of great best in class initiatives for our brands that were many a times, first in the market and in one instance globally as well. This has been achieved despite the organizational changes taking place at Publicis Media, coupled with the tough macroeconomic conditions that are currently in play. Alex is a very respected member of the media and advertising world in MENA and I have been privileged to work with him over the past six years. Wishing him even more success in the coming years as he takes Publicis Media to even greater heights.”
Chris Saldanha, Director Global Media Procurement, Mondelēz International

Ahmed Radwan 2

“It has been a pleasure working with Alex Saber over the years. Alex is a true business partner who never hesitates going the extra mile to support his customers and help them manage their business challenges. Throughout the years he was always available, involved, and pushes everyone in his team to deliver and even exceed their commitments. Our business relationship has always resulted in various successful projects and has brought more success to both of our companies. We are fortunate to have such a great business partner who is very professional, dedicated and efficient in his work.”
Ahmed Radwan, Regional Commercial Director – Mars

This feature first appeared in the Jan-Feb print edition of The Arabian Marketer

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