The increasing numbers of beggars in Saudi Arabia is a growing concern. Begging has social, economic, and security impacts on the community, and the Saudi authorities have taken steps to fight beggars, of whom a large number were arrested.
Beggars are almost always pretenders who abuse the goodwill of people. Bold agency was challenged by NGO Al Waleed Philanthropies to create an on-ground activation during Ramadan to raise awareness about this problem and direct them to donate to the right channels. The ad campaign crafted by the agency highlights how most beggars are disguise themselves to earn the sympathy of people.
Client: Al Waleed Philanthropies
Advertising Agency:Bold Creative Boutique, Riyadh, Saudi Arabia
Executive Creative Director:Mohamad Baalbaki
Digital Creative Director:Ziad Abou Rjeily
Senior Art Director:Aljoharah Alrasheed
Web Developer:Joyce Abou Rjeily
Production Manager:Fahed Awkal
Senior Copywriter:Abdullah Alobodi
Account Director:Abeer Alessa
Planning Director:Rashad Moglbay
Account Manager:Yazeed Al Hayef
Account Executive:Christine Helal