Following a comprehensive media review, Nissan has signed up with OMD as its regional partner for media communications for its flagship brands Nissan Middle East and Infiniti Middle East. The incumbent on the business, since 2009, is Mindshare. OMD has won the pitch against agencies including Initiative and Mediavest apart from the incumbent. The contract will be effective from May 2016.
The new agreement covers a comprehensive scope of services offered by the company, driven by data and analytics solutions and includes media planning and buying, content marketing, search as well as performance marketing. It also constitutes the deployment of technology in order to harness the latest trends in on-the-go digital media consumption, particularly applicable to automotive consumers as they shop.
“We’re extremely proud of the hard work and dedication we put into devising the right marketing strategies for both Nissan and Infiniti, based on business-driven analytics and real insights uncovered from our bespoke research. The automotive industry has a lot of room for technology-led innovation and as a team of automotive enthusiasts, we’re looking forward to breaking fresh ground together with the team,” said Nadim Samara, Managing Director of OMD UAE & Lower Gulf.
