LinkedIn recently revealed that ‘organization’, ‘motivated’, and ‘dynamic’ are the top three most commonly used words in the UAE. Termed as Buzzwords, LinkedIn studied the account of more than 2 million member profiles from the UAE.
Interestingly, the buzzword ‘organization’ tops the list despite making its debut appearance this year, alongside other brand new buzzwords such as ‘leadership’, ‘successful’, and ‘dedicated’.
For the first time, LinkedIn also identified the ten most overused ‘buzzwords’ on the millions of LinkedIn Company Pages. The list shows businesses and brands that by using Buzzwords, they are failing to differentiate themselves from their competitors and peers, and this could be working against their talent and customer acquisition efforts.
Some of the most overused words by companies include expert, solution, leading and unique.
“Curating a LinkedIn profile should receive as much attention to detail and quality as creating one’s professional resumé. Buzzwords actually make our member profiles stand out for their lack of creativity and their uniformity. LinkedIn has consciously created the opportunities for our members to demonstrate their creativity, passion or successes by uploading images, documents, and links so that the profile is made richer and brought to life. We hope that our members in the UAE take this opportunity to set their professional profiles in order in 2016,” commented Nada Enan, Senior Manager Marketing & PR, LinkedIn MENA.
LinkedIn also shared some tips for user profiles
Stand out from the crowd – Your summary is the first thing people look at after your profile picture. You may know you’re capable of demonstrating ‘leadership’ with a ‘great track record’ but too many buzzwords make it hard for your profile to stand out.
A picture’s worth a thousand words – Instead of saying you’re ‘creative’, why not show people by including presentations, design work and projects you take pride in? Remember, you’ve only got five to ten seconds to impress.
Share views and news – So you have ‘extensive experience and great communication skills’? Tell the world by publishing a post on LinkedIn. By offering your opinions on industry matters, you’re positioning yourself as a thought leader and sharing your knowledge.
Get to know people like you – If you want to show you are ‘motivated’ about succeeding in your industry, join a group. Share your thoughts on news or articles to show you care about the sector and widen your network.
Recommend a friend – If you think someone’s ‘exceptional’, why not say it? Spend time writing meaningful recommendations using specific examples. Not only does this show you really know them, it also means they are more likely to return the favour. A couple of glowing recommendations are worth a hundred buzzwords.
