And there is also a Blue Card in football. At least, Pepsi believes so. Continuing its longstanding history of fueling football passion around the world, Pepsi has unveiled the 2016 global roster of all-star players. The Pepsi team has brought together international talent from top clubs for its new integrated global campaign, the Pepsi Blue Card.
The superstar lineup includes Argentinian striker Sergio Agüero (Manchester City), Colombian phenom James Rodríguez (Real Madrid), Belgian team captain Vincent Kompany (Manchester City), Chilean leading scorer Alexis Sánchez (Arsenal) and Spanish goalkeeper great David de Gea (Manchester United).
The 2016 global Pepsi football team will be featured in a variety of integrated campaign elements, anchored by a global television commercial.
“With the introduction of The Pepsi Blue Card, the iconic brand will bring football excitement, experiences and unexpected moments of fun right to fans in the region. Pepsi has a long standing relationship with football globally and in the MENA region. This is the perfect kick start to the exciting year ahead for the brand,” explained Hossam Dabbous, Vice President, Beverages Category, PepsiCo, MENA.
The integrated effort includes an app as well. Fans can look out for surprise fan engagement activities, competitions, football merchandise such as cheering kits, football unique Pepsi packaging, digital and social content, out of home and point of sale rolling out in the MENA region throughout the year.
