Following a comprehensive corporate rebranding, advertising services company, Publicitas International has rechristened to NewBase. The new name attempts to emphasize its identity as an independent, technology-enabled media consultancy, in the wake of a management buyout in 2016.
“Our brand ethos has always been built on trust, credibility and industry knowledge. We pride ourselves on our relationships with the worlds’ leading media and our ability to help brands and agencies to connect with the individual on the other side of the media, whether it be a screen, a newspaper, magazine or TV. With our new brand and offers, our focus is on supplying transparent pricing and data, and delivering clear and comprehensive results for our partners,” said Jörg Nürnberg, Group CEO.
The first product release will be NewBase:View, an analytics platform designed to give companies a view of their media buying activity and performance in real time.
NewBase provides brand marketers and agencies with international and local market media intelligence and objective advertising strategy. The company offers full stack execution support through a programmatic trading desk and direct access to media channels and publishers.