RTB House, a global company providing retargeting technology for brands, celebrated its first anniversary in the Middle East and Africa (MEA) region with several new business wins as the region experiences rapid growth around digital advertising.
According to a report by TBWA, the UAE has topped the list of GCC countries in advertising spending with USD 531 million in the first quarter of 2016, followed by Saudi Arabia with USD 312 million, Kuwait with USD 144 million, Qatar with USD 83 million, Oman with USD 46 million and Bahrain with USD 32 million.
This comes as good news for companies similar to RTB House, offering personalised retargeting powered by deep learning. Additionally, RTB House also been signed-on by leading travel, IT, consumer electronics, hospitality and retail brands in the region. To accommodate this growth, the company will relocate its Dubai team to larger premises at the end of this month, providing stronger local presence and an accessible venue for client meetings and product demonstrations.
“It’s been fantastic to see the business attain this kind of success in a span of one year. We believe this is because we offer the best customer service and invest our resources in delivering outstanding tailor-made ads with the help of innovative recommendation mechanisms,” said Tomasz Wnuk, Business Development Director, MEA, RTB House.
RTB House grew its workforce entering markets in Australia, New Zealand and Singapore and increased revenue by over 140 percent.
“The growth in our MEA client roster over the past year shows the expanding demand for online advertising spend in the region, which will continue to grow rapidly in the next few years,” said Shady Francis, Regional Country Manager, MEA, RTB House.
The company operates worldwide and runs campaigns for global brands in 40 markets across Europe, Latin America, Asia and Pacific, Middle East and Africa.