Samsung Says Easy To Spill, Easy To Clean In New Print Ad

in Advertising

samsung_ketchup
Samsung washing machine has taken to print in its latest campaign on deep cleaning. The ‘Samsung-Soak out the mess’, created by Leo Burnett UAE, is centered around the concept of how easy it is to dirty one’s clothes.

The print ads, one of which shows a ketchup bottle with multiple nozzles while the other one displays a chocolate sauce bottle with similar make up, depicts the idea of how packaging of these condiments and sauces can easily spill on clothes. The ad captures this simple yet common occurrence to highlight the message of getting rid of spills using the Samsung washing machine.

samsung_choc

Credits:
Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Andre Nassar
Art Director/ Copywriter: Wayne Fernandes
Creative Director: Daniel Salles
Art Directors: Victor Toyofuku, Adam Erdesz
Creative Director/ Art Director: Bruno Bomediano

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With a strong academic and co-curricular background, Asma Wangde’s strength is in passionate execution of the task at hand with a sharp eye for detail and curiosity to know the world around. Her experience at the consultancy department of Grant Thornton Kuwait, where she worked for three years, enables her to focus on in-depth research and presenting news and developments in a simple manner. Having spent more than 20 years in Kuwait, she is well aware of the trends in the Arabian marketing and advertising world. This, along with her background in finance, allows her to bring an out-of-the-box perspective to The Arabian Marketer.

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