Brand advocacy has increased in the online space. For many digital consumers, reviewing the products they have purchased has become the norm. Almost half say they regularly post online reviews of products, services or companies, with notable peaks among 25-34s and the top income quartile. Meanwhile, men tend to be a little more vocal than women.
What’s particularly interesting here is the disparity between the numbers posting vs looking for reviews. With 46 percent sharing their views but only 39 percent saying that they seek out reviews from fellow customers when researching products, helping people to cut through the noise is key.
