Sizmek and Future Tech Media have partnered to provide advertisers across the region greater access and services to its ad technology products.
From January 2016, Future Tech Media will become the official partner across Middle-East and North Africa for Sizmek, leveraging its open technology methodology, data intelligence, and strategic services to help advertisers and agencies create inspiring cross-platform campaigns.
This year, Sizmek had acquired StrikeAd, a dedicated Mobile advertising Demand Side Platform (DSP) and PointRoll, a creative solution business.
“The MENA region is a fast growing region where digital advertising is increasing by 35% year on year. We are seeing a massive growth in not only the volume of campaigns with regional advertisers but also the variety from programmatic & dynamic creative optimisation to interactive video and mobile. We are happy to be partnering with Future Tech Media with whom we are aligned in our vision to drive innovation, creativity and ad technology in the region” said Deann Harvey, VP EMEA of Sizmek.
Future Tech Media has developed a roadmap for the region with Sizmek, shared the company’s MD Boye Balogun. “We are delighted to be partnering with Sizmek who is without doubt the leading independent ad management technology platform in the world. We believe in their open technology design, which gives advertisers access to the widest range of solutions in the market —from attribution to cross-device tracking to audience measurement.”
The regional team is focusing on supporting the growth of programmatic buying, mobile advertising and rich media in the Middle-East, North Africa and Nigeria.
