A collaboration between ACT Responsible and The Gunn Report, The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.
A total of 702 campaigns produced by 461 agencies for 608 advertisers from 71 countries were evaluated The Good Report 2016. The ranking is created by combining the industry’s recognition with the performance measured by The Gunn Report, as well as the promotional effort behind the campaigns and the general public’s recognition from public votes organised by ACT Responsible.
From the region, two agencies have made it among the top global agencies whose work has made a difference for good. These include Publinet’s Spark at number eight and FP7/DXB at number 10.
The top 25 agencies are made up of four independents and 21 networked agencies:
|Ranking||TOP 25 AGENCIES||CITY||COUNTRY|
|2||FCB Brasil||São Paulo||Brazil|
|3||FCB Inferno||London||United Kingdom|
|4||Forsman & Bodenfors||Göteborg||Sweden|
|5||Colenso BBDO Auckland||Auckland||New Zealand|
|6||Ogilvy & Mather Japan GK||Tokyo||Japan|
|7||Air, Partner of McCann||Brussels||Belgium|
|8||spark*||Dubai||United Arab Emirates|
|9||Grey Group Asia Pacific||Singapore||Singapore|
|10||FP7/DXB - McCann Worldgroup||Dubai||United Arab Emirates|
|11||Havas Worldwide Genève||Geneva||Switzerland|
|13||Saatchi & Saatchi Wellness||New York||United States|
|17||Leo Burnett Tailor Made São Paulo||São Paulo||Brazil|
|18||Leo Burnett Melbourne||Melbourne||Australia|
|21||Grey Group New York||New York||United States|
|22||Venables Bell & Partners||San Francisco||United States|
|25||FCB Auckland||Auckland||New Zealand|
The Good Report 2016 is made-up of 40 campaigns, of which 24 are for NGO’s, institutions and foundations and 16 are for commercial corporations. There are two campaigns from the region in this list. Finding Light In The Dark, created by FP7/DXB and Memac Ogilvy for The Coca-Cola Company is on number 14 and Young Masseuse, created by Spark for Comminty Development Authority is on number 18.
Act Responsible has created «The Good Report» in collaboration with The Gunn Report, to celebrate the wonderful work and dedication that thousands of agencies are making to support these major causes, in order to further motivate and inspire creativity as well as the continued production of new campaigns.
“With The Good Report, ACT Responsible continues its mission of promoting, inspiring and federating the communications industry for the greater Good. We truly believe advertising has a major role in educating and promoting good to help make the world a better place and we are proud the celebrate this work every year. Producing The Good Report with the collaboration of The Gunn Report Team is a great privilege,” said Hervé de Clerck, ACT Responsible Dream Leader.
“The Act Responsible Expo is one of the must see exhibitions at Cannes Lions each year. It honors the hugely valuable job our industry does, throughout the year in countries all round the world, in multiplying the impact and effectiveness of communications for Good Causes. The Good Report adds a commendable extra dimension to their mission and we are proud to be a part of it,” added Donald Gunn, Founder of The Gunn Report and ACT’ive Partner.