On the occasion of the World Alzheimer’s Day, Starcom MediaVest Group launched three visual campaigns in an attempt to eradicate the disease and spread awareness. The campaign, carried out in partnership with Project We Forgot, Good Health Arabia and Getty Images, used the popular Snapchat platform to educate young people in the UAE about the disease.
The campaign is being promoted with the hashtags #MemoriesMatter #Alzheimers #WorldAlzheimersDay and #EraseAlzheimers.
The unique aspect of Snapchat is to enable users to share messages which disappear in a few second, which is similar to Alzheimer’s. Hence the agency thought it made the perfect fit to make the youth understand and experience the effects of memory loss?
The agency created #MemoriesMatter – 3 Snapchats featuring memories in the form of nostalgic family photos which disappear in a few seconds.