FGB Awards Ad Mandate To Leo Burnett

Following a competitive, multiagency pitch, UAE based bank FGB has appointed Leo Burnett Dubai as its new full-service advertising agency. Leo Burnett’s mandate will be providing FGB with integrated, end-to-end communications solutions designed to increase brand recognition, optimize business performance, and deliver real value to… Read More

Mobile Advertising To Lead Ad Spends In 2016

According to ZenithOprimedia’s latest forecast, mobile internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global adspend while newspapers account for 11.9%. The new research ‘Advertising Expenditure Forecasts’ predicted that mobile internet will be the third-largest advertising medium, behind television and desktop… Read More

IPA Launches Foundation Certificate in MENA

The Institute of Practitioners in Advertising is launching IPA Foundation Certificate, a advertising and communication industry’s qualification, across the MENA region. The launch is being supported by a press campaign from Dubai’s Impact BBDO. The IPA’s Foundation Certificate is a qualification that arms delegates with less… Read More