Cannes Lions has updated its jury guidelines, urging jury members reviewing entries submitted into the awards, to consider whether the work perpetuates negative stereotypes and inequalities. The revised guidelines build upon the Objectification criteria introduced in 2017, in collaboration with Madonna Badger, which challenged jury… Read More
It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More
Not unlike its preceding years, 2018 continued to present challenges of a weak economy and ad spend activity to marketers and agencies in the Middle East & North Africa (MENA) region. It is hence no surprise that 2018 was among one of the most active… Read More
Earlier this month, Twitter made a strategic decision to adopt a regional management structure making its category-based structure redundant. This has given way for the global content partnerships team to be run by executives for five regions – the US, Latin America/Canada, Europe/Middle East/Africa, Japan/Korea,… Read More
Tamara Mellon, who co-founded Jimmy Choo and exited in 2011 with a reported 135 million dollar payout, was among the speakers at Cannes Lions this year. “Whether it was getting fired from Vogue, going to rehab or the Jimmy Choo equity deal, people empathize with… Read More
In the Cannes Lions week, Sir Martin Sorrell, Founder and Former-CEO of WPP and now Executive Chairman of S4 Capital, made a few appearances on stage and in smaller get-togethers, mentioning each time that S4 was only a “peanut in comparison to WPP” but alas… Read More
TBWA\Raad’s good run is a result of several steps the agency took to reinvent its disruption DNA and be innovative. In a conversation with Zeba Mahmud, TBWA’s Global President & CEO Troy Ruhanen highlights these reasons as to why the agency will continue its growth… Read More
Another Cannes Lions International Festival of Creativity is in the books, and the Middle East & North Africa (MENA) region ensured its presence, albeit significantly restrained from previous years, at the festival this year too. If winning numbers alone are to be considered, the 65th… Read More
It was the Cannes Lions platform that Publicis Groupe had chosen to let the industry know its decision to abstain from all awards and industry platforms for a year. The reason was to divert all of that money to create an artificial intelligence (AI) powered… Read More
The Cannes Lions International Festival of Creativity 2018 has announced its first set of shortlists. The Middle East & North Africa (MENA) region, including markets Pakistan and Turkey, have cornered a total 31 entries that will be competing for the final metal. As is known,… Read More
