International Government Communication Centre of the Sharjah Government Media Bureau (SGMB) will host an interactive session at the Sharjah International Book Fair titled ‘Leading Creativity in Government Communication’. The session will be led by international motivational speaker Kevin Abdul Rahman on November 1-2, 2017. This… Read More
Dentsu Aegis Network has begun the year on a busy note in the region. The agency’s digital creative agency, based in Cairo and Dubai, Digital Republic linked by Isobar, won the brief to develop and manage online content and social media services for technology giant… Read More
Epica’s full line-up for its 2016 Creative Circle conference, which will be held at The Panama Club in Amsterdam on November 17, is all set now. The subject of the conference is ‘From Advertising to Artvertising’ What is the purpose of art in today’s creative industry?… Read More
Everything is a remix. The challenge of future campaigns will be to create the process to continuously find relevant cultural pieces to build campaigns on that will resonate with your target audiences. Creative output is a remix of others’ pieces that created the foundation… Read More
Dentsu Aegis Network has acquired gyro, an independent global creative agency dedicated exclusively to business-to-business (B2B) marketing. Following this acquisition, Dentsu Aegis Middle East and North Africa (MENA) will add a B2B offering to its product porfolio in the region. Globally, Dentsu Aegis’ B2B media… Read More
Abu Dhabi Commercial Bank (ADCB) has now officially announced the appointment of Impact BBDO as its creative agency following a competitive pitch. AM readers would recall that the development had taken place earlier in the year. The agency will work with the bank to elevate its… Read More
