The buzz surrounding VR and AR has been intensifying for some time, but it’s difficult to ignore the hurdles that stand in the way of it achieving mainstream adoption. The biggest of all is a lack of quality, compelling content. Investment may have poured into… Read More
Mobile-only audience is concentrated in fast growth markets, with particular peaks in the Middle East and parts of Asia Pacific. But data also reveals that this group is predominantly young audience. Close to half of all mobile-only users come from the 16-24 age group. Members… Read More
As digital audiences mature, an interesting number from Global Web Index comes in the form of 15 percent of internet users globally, being mobile-only, implying users that do not own or use any other connected devices, with mobiles being their sole access point for getting… Read More
The vast majority of online adults are multi-device users in terms of ownership and usage, according to a Global Web Index survey. This is the audience that is moving between screens throughout the day. This trend is strongest in mature markets. The fact that PCs/laptops… Read More
eSports may still be in its infancy, but this form of entertainment has been quick to make its mark – around 23 percent of online Millennials engaged with eSports last month. In fact, two thirds of the eSports audience overall fall within the Millennial generation.… Read More
Following the limited edition release, Snapchat’s new Spectacles has rejuvenated the buzz surrounding smart glasses. And with Apple now rumored to be one of the next names to bet big on this tech, the one component that could be crucial to its overall success is… Read More
With the long-rumored Snap Inc. IPO now in progress, Global Web Index takes a look at the markets where Snapchat has made the biggest impact among the trend-setting teen demographic (defined here as 16-19s). The data clearly displays why the coming Snap Inc. IPO could… Read More
From content consumption to online commerce, social media’s influence on all the digital activities of internet users is growing. As per Global Web Index, in 2016 being an internet user is virtually synonymous with being a social networker. Data shows that nearly 98 percent online… Read More
At the start of the purchase journey, search engines still have a hugely important role to play. Globally, close to half of consumers say they discover new brands using these tools, making them the most common go-to point and giving them a lead over TV… Read More
Brand advocacy has increased in the online space. For many digital consumers, reviewing the products they have purchased has become the norm. Almost half say they regularly post online reviews of products, services or companies, with notable peaks among 25-34s and the top income quartile.… Read More
