Marilyn Manson wants people who didn’t like him to start listening to his music. Adrian Grenier from Entourage believes in exhibiting the social responsibility that comes with being the face of a brand. A couple of very interesting perspectives from . However, the most insightful… Read More
Continuing the point of view that was shared in the article titled ‘Finding Oz’ in the Arabian Marketer, where I wrote about our region’s journey at Cannes from failure and heartbreak to gradual redemption and eventual bliss, I’ll be sharing key insights from my experience… Read More
During the month of Ramadan, we experience a dramatic change of pace in our lives. The calming influence of the holy month is felt across the region. Families come together at the setting of the sun and practice openness and giving with their loved ones.… Read More
It was going to be a busy day – it usually is, but this was the kind that leads to nervousness and thrill in equal parts. Having completed a morning session at the Arab Luxury World last week, I was gearing up for an afternoon appointment with Asad ur Rehman,… Read More
Native advertising is the masked hero in the world of advertising technologies. Behind the mask is what many may describe as the pricey, digital and perhaps even direct descendant of the advertorial. “It’s all about content. Native advertising is a non intrusive experience that engages… Read More
Google recently announced that mobile searches have surpassed desktop searches for the first time. With smartphone penetration averaging at 50 per cent across MENA countries, it is no doubt that the region is accelerating towards a mobile-first economy. Internationally messaging apps are dominating with monthly active users expected… Read More
Like most markets, digital has been the biggest change agent in the Middle East and North Africa (MENA) region. The proliferation of mobile and social media channels transformed the Arabian and African consumer, creating a need to be connected to the world in an unprecedented… Read More
Out beyond ideas of wrongdoing and rightdoing, there is a field… I’ll meet you there. I could not help but think of these words of Persian philosopher Jalal al-Din Muhammad Rumi, when I was going through a JWTIntelligence report on 100 trends that would define 2015. In particular, I was… Read More
The Effie MENA Awards, which culminated in Dubai, saw various campaigns, advertisers and agencies recognised for their measurable impact over the past one year. The Effie Awards honor marketing effectiveness and spotlight marketing ideas that contribute to a brand’s success. The sixth edition of the… Read More
