MEA Bucks Global Tablet Market Trends

Giving another indication of digital adoption, the tablet market in the Middle East and Africa (MEA) region has bucked all global trends, posting a year-on-year growth of 3.3 percent, according to International Data Corporation’s ‘Middle East and Africa Quarterly Tablet Tracker’. The report shows that… Read More

MEA Consumers Believe In ‘Sustainability’

Consumer brands that demonstrate commitment to sustainability outperform those that don’t. This was one of the findings of the recently released Nielsen ‘The Sustainability Imperative’ report that studies insights on consumer expectations. In the past year alone, sales of consumer goods from brands with a demonstrated commitment… Read More