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Filip Jabbour Named CEO for GroupM, MENA

Filip Jabbour Named CEO for GroupM, MENA

3 years ago by Sana MahmudAdvertising

GroupM, WPP’s global media management investment operation, has named Filip Jabbour as new Chief Executive Officer to lead operations and drive growth in the Middle East and North Africa. As CEO, Mr Jabbour, a media agency executive with extensive media communications experience, will be responsible… Read More

Star-Studded Panel of Speakers Wow Riyadh at ‘Staying Agile’

Star-Studded Panel of Speakers Wow Riyadh at ‘Staying Agile’

3 years ago by AM News DeskAdvertising

Mindshare, a part of WPP, recently culminated its media summit ‘Staying Agile’, in Riyadh. The summit hosted a broad selection of celebrity speakers and attendees who discussed agility and innovation for modern businesses. The event had an array of panelists from the fields of football,… Read More

IPG Leads MENA Effectiveness Index; WPP, Omnicom Follow

IPG Leads MENA Effectiveness Index; WPP, Omnicom Follow

3 years ago by Sana MahmudAdvertising

Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. Interpublic Group and its agencies are leading the effectiveness index in the Middle East… Read More

Mindshare Gears Up For ‘Staying Agile’ Summit In KSA

3 years ago by AM News DeskAdvertising

Global media agency network, Mindshare, part of WPP, is gearing up for one of its original event, ‘Staying Agile’. The media summit which will be held on May 4, 2015 in Riyadh, KSA is expected to see global experts showing their presence. “Staying Agile” is… Read More

‘Being’ Social From ‘Doing’ Social

‘Being’ Social From ‘Doing’ Social

3 years ago by Richard FitzgeraldAdvertising

When I arrived in the Middle East AdLand almost three years ago, the Olympics were just about to kick off in London and social media was a critical component of that process from the outset. In MENA, however, social media briefs were a separate, last-minute… Read More

Nissan, Mindshare Call To #GiveADrop

Nissan, Mindshare Call To #GiveADrop

3 years ago by Sana MahmudAdvertising

Saving water has become a challenge not just in the Middle East but also across several regions in the world. Raising concern over this grave issue, a young team from Mindshare and Nissan got together to create a campaign engaging people and urging them to… Read More

Mindshare Appoints Chief Client Officer For MENA Region

Mindshare Appoints Chief Client Officer For MENA Region

3 years ago by Kiran KidwaiAdvertising

Mindshare has created a new role for the region. The agency has appointed Ravi Rao, the outgoing Leader of Mindshare South Asia as its Chief Client Officer. Effective May 1, 2015, Mr Rao will be based in Dubai to assume the new role. Mr Rao… Read More

Mindshare Awarded Media Network Of The Year @MENA Cristal Fest

3 years ago by Kiran KidwaiAdvertising

Media agency Mindshare swept away a staggering 17 awards at this year’s MENA Cristal Festival, including the prestigious title of “Media Network of the Year 2015.” Mindshare MENA was recognized across the board for the team’s outstanding accomplishments and creative campaigns spanning the Middle East… Read More

GroupM Launches MEC, MediaCom, Mindshare In Sub-Saharan Africa

GroupM Launches MEC, MediaCom, Mindshare In Sub-Saharan Africa

3 years ago by Sana MahmudAdvertising

GroupM has launched its MEC, MediaCom and Mindshare media agencies in sub-Saharan Africa, supplementing GroupM’s existing offering in South Africa and Northern Africa and expanding its position as the global leader in media investment management. This development follows the lead of GroupM parent company WPP,… Read More

Danone MENA Consolidates Media Mandate With Mindshare

Danone MENA Consolidates Media Mandate With Mindshare

3 years ago by Sana MahmudAdvertising

Following a multiagency pitch process, Danone has consolidated the media duties of three of its businesses with a single agency. Beating Havas Media and Initiative, Mindshare MENA has won the media duties for Alsafi Danone, Danone Nutricia and Danone Waters. The mandate that also includes digital, will… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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