Global media agency network, Mindshare, part of WPP, is gearing up for one of its original event, ‘Staying Agile’. The media summit which will be held on May 4, 2015 in Riyadh, KSA is expected to see global experts showing their presence. “Staying Agile” is… Read More
When I arrived in the Middle East AdLand almost three years ago, the Olympics were just about to kick off in London and social media was a critical component of that process from the outset. In MENA, however, social media briefs were a separate, last-minute… Read More
Saving water has become a challenge not just in the Middle East but also across several regions in the world. Raising concern over this grave issue, a young team from Mindshare and Nissan got together to create a campaign engaging people and urging them to… Read More
Mindshare has created a new role for the region. The agency has appointed Ravi Rao, the outgoing Leader of Mindshare South Asia as its Chief Client Officer. Effective May 1, 2015, Mr Rao will be based in Dubai to assume the new role. Mr Rao… Read More
Media agency Mindshare swept away a staggering 17 awards at this year’s MENA Cristal Festival, including the prestigious title of “Media Network of the Year 2015.” Mindshare MENA was recognized across the board for the team’s outstanding accomplishments and creative campaigns spanning the Middle East… Read More
GroupM has launched its MEC, MediaCom and Mindshare media agencies in sub-Saharan Africa, supplementing GroupM’s existing offering in South Africa and Northern Africa and expanding its position as the global leader in media investment management. This development follows the lead of GroupM parent company WPP,… Read More
Following a multiagency pitch process, Danone has consolidated the media duties of three of its businesses with a single agency. Beating Havas Media and Initiative, Mindshare MENA has won the media duties for Alsafi Danone, Danone Nutricia and Danone Waters. The mandate that also includes digital, will… Read More
In an era of fragmentation, digital agency Possible and GroupM’s media agency Mindshare have chosen to go in an interesting direction. They have partnered to create Content+ that will generate real-time micro-content to help marketers win consumers. This means their clients will not have to… Read More
