Publicis Groupe MEA declared the departure of Kamal Dimachkie, Chief Operating Officer Publicis Communications, UAE and Lower Gulf, a senior executive who joined Leo Burnett in February 1985. The Groupe has appointed Samer Shoueiry to assume the COO role in conjunction with his current responsibilities… Read More
Publicis Groupe has launched Digitas, the connected marketing agency, in the Middle East. The agency will provide brands in the Middle East with access to expertise across data, strategy, creative, media, and technology all under one roof. Digitas Dubai will be led by Tony Wazen,… Read More
Multicultural festival park, Global Village, has appointed Publicis Groupe as its integrated communications partner following a competitive review. Publicis agencies will be responsible for strategic planning, creative services, communications and public relations, managing social platforms, and securing advertising media for the Global Village. “Through our… Read More
Forecasts may be showing decline in advertising spends in the Middle East, but Publicis Communications has a different story to tell. Backed by its power of one strategy, the agency has bucked market trends and registered growth, a direction that CEO Raja Trad expects to… Read More
Publicis Groupe has acquired Optix ME, a UAE-based post production company. This latest acquisition is done with the objective to enhance the Groupe’s creative offerings, enabling it to continue delivering work through end-to-end production solutions. The acquisition was led by Publicis Groupe’s Global Mergers and… Read More
McDonald’s has appointed Publicis Groupe to handle its consolidated business portfolio in the GCC region. Publicis Groupe had designed a new operating model to strengthen its collaboration with the fast food company that had put its entire business portfolio up for pitch. “To realize McDonald’s… Read More
Sitting in a luxury hotel in one of Dubai’s most posh locales in one-on-one press meet is how Publicis Groupe chose to officially announce the launch of Publicis.Sapient’s SapientRazorfish in the Middle East and North African region. Nigel Vaz, CEO, EMEA & APAC of Publicis.Sapient;… Read More
The second phase for choosing AM Person of the Year kicks off today. In the first year, more than 500 media, advertising and marketing professionals, from over 150 companies, have sent nominations for who they believe should be crowned AM Person of the Year. AM… Read More
Publicis Communications has consolidated its six-office LeoComm PR network in the Middle East under the brand of MSLGROUP, its strategic communications and engagement firm. The LeoComm offices in the UAE (Dubai), Egypt (Cairo), Lebanon (Beirut), Qatar (Doha), and Saudi Arabia (Riyadh and Jeddah) will become… Read More
Publicis Communications MEA has repositioned its experiential and shopper marketing division, ARC, into an independent agency. Unlike its current avatar where ARC worked within Leo Burnett MEA, it will now be at the service of all brand agencies under Publicis Communications in the region. The… Read More
