Amazon.ae has achieved the largest rise in its ad awareness in the UAE in the May, according to YouGov BrandIndex. The uplift coincides with Amazon and Souq’s launch of Amazon.ae in May. In 2017, Amazon acquired the online marketplace Souq and now the ecommerce player… Read More
HP Inc. and Amazon have entered a long-term partnership with the launch of Amazon.ae, following its high-profile acquisition of Souq.com two years ago. Under the partnership, HP will make its entire portfolio of laptop computers, desktops, printers and accessories available to customers via the newly… Read More
Not unlike its preceding years, 2018 continued to present challenges of a weak economy and ad spend activity to marketers and agencies in the Middle East & North Africa (MENA) region. It is hence no surprise that 2018 was among one of the most active… Read More
Visa has launched ‘Your Child, Every Child’ campaign in collaboration with Souq.com in support of UNICEF’s ‘No Lost Generation’ initiative. The Visa Souq campaign will run during the Back to School promotion period from September 3-9, 2018. The funds will be entirely donated by Visa… Read More
3M, an American innovative sciences company, is taking the ecommerce route to grow its presence in the Middle East. The company has partnered with Souq to launch an assortment of automotive parts, personal care products, home supplies, stationery, air filters among others. The products will… Read More
Members of the Dubai Internet City (DIC) community have collectively attracted AED 7.8 billion in funding since its launch. The figure bears testimony to Dubai’s success in attracting the best businesses, making the emirate one of the main drivers of technological innovation and investment in… Read More
Amazon has achieved the biggest improvement in positive consumer brand sentiment among UAE retailers, while newly acquired Souq debuts in the country’s top five most positively perceived retail brands for 2017, according to the latest data from YouGov’s daily brand tracker, BrandIndex. Records for the… Read More
“If your business is not on the internet, then your business will be out of business.” – Bill Gates A virtual platform evolved, which aided the users to procure and vend goods and services on the internet with ease. Ecommerce has been revolutionizing the world… Read More
After making a foray in UK, Europe and the US in association with Amazon’s global selling program, Yepme has now made a play for the Middle East with Souq.com. Yepme, a fashion Indian brand in the value segment, has more than 2000 products live for… Read More
Amazon hit the headlines last week when it confirmed its acquisition of SOUQ. Relative to other world regions, the Middle East’s commerce infrastructure remains less advanced, according to Global Web Index data. Around 81 percent of its internet users might be visiting online retail sites,… Read More
