dentsu aims to integrate iProspect and Vizeum to create a new, future focused, end-to-end global media agency under the iProspect banner. By integrating these two agencies, dentsu brings Vizeum’s media strategy and planning, storytelling and brand building capabilities together with iProspect’s digital expertise, audience knowledge… Read More
Vizeum has been appointed Groupe SEB’s global media agency of record. The scope includes digital and offline media as well as CX, CRM and e-retail across multiple international markets. “Groupe SEB is under a large-scale transformation program where media becomes a lever to build global… Read More
Nigel Morris, the Chief Strategy & Innovation Officer, is leaving Dentsu Aegis Network at the end of March. “I’d like to thank Nigel for his commitment to Dentsu Aegis over the past 26 years. He has held a number of leadership roles across the business… Read More
Vizeum has been ranked by RECMA as the world’s number one network based on new business growth in 2017. Vizeum tops the chart ahead of 17 other agency networks with over USD 1 billion of new business wins. Landing media wins with ABiNBev and William… Read More
Panasonic Marketing Middle East & Africa (PMMAF) has embarked on one of its biggest consumer marketing exercises in the Middle East. The campaign ‘Makers of Quality. Mastered in Japan’, the media mandate for which was recently awarded to Vizeum MENA , looks to emphasize on… Read More
It would appear to be agency switching time for luxury brands. Following UM’s global win as media agency of record for Coach Inc., a New York design house of luxury accessories and lifestyle brands, sibling agency Initiative Middle East has now won the Coty account,… Read More
As the industry strives to connect the next five billion, companies are taking stock of what this means to their businesses. For the Dentsu Aegis Network, the Middle East & Africa (MEA) region will play a critical role as more people get online, opening up… Read More
Dentsu Group has continued it growth story in 2015. The Group that operates through in two major entities -Dentsu Inc. and Dentsu Aegis Network – is aligned for the 2015 fiscal year. Dentsu Group’s gross profit for 2015 is at 761,996 million Yen. This was 12.6 percent higher from the prior… Read More
RECMA has named Vizeum as the world’s fastest growing media network in its Overall Activity Billings 2014 report published this week. Across the sixteen global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by +29.1%, over 9% more than the second ranked agency. The… Read More
