TCL, a global TV brand has set a global partnership with the highly anticipated Hollywood movie “Mission: Impossible – Rogue Nation,” starring Tom Cruise which recently released on July 31st, 2015 in the United States. TCL is now engaged in a global promotional campaign with film-themed marketing activities in territories around the world, which will continue ahead of the September 8th release of the film in China. The association of TCL with the movie began during production of the film, by providing products that can be seen in various scenes in the movie.
“Entertainment marketing is a key part of our globalization strategy and is essential for our transformation into a multimedia entertainment technology enterprise. We believe that Paramount, Skydance and “Mission: Impossible – Rogue Nation” will be the perfect partner to help reach a global audience and enhance our tie with the younger generation,” commented Warren Wang, General Manager of TCL Multimedia Overseas Business Center.
In recent years, TCL has been endeavoring to enhance its global entertainment marketing. In 2013, TCL bought the naming rights on the landmark Chinese Theatre in Hollywood. Along with that, TCL has previously sponsored movies such as Iron Man 3, The Avengers, Transformers 3, and X-Men: Days of Future Past.
“We are so thrilled to have TCL as our global partner for the release of ‘Mission: Impossible – Rogue Nation. It is an exciting brand with a global reach that is helping us build excitement for the film audiences worldwide,” said LeeAnne Stables, President of Worldwide Marketing Partnerships & Licensing at Paramount Pictures.
In order to provide more diversified entertainment content and smart TV experiences for the users, TCL has developed GoLive, an international video entertainment platform that delivers a diverse selection of licensed live content from quality TV stations around the world. It has also partnered with leading content providers such as iQIYI, Tencent Games and Roku, and as a result launched TCL iQIYI TV and TCL Roku TV.
