Samsung Electronics Middle East and North Africa (MENA) is making a case for innovation that makes a meaningful difference in people’s lives. In the recently held Samsung MENA Forum 2016, the company highlighted how the intersection of technology, content and services will shape the future and push boundaries to build an ecosystem that promotes smarter living and a connected future.
“Samsung is recognized for breaking barriers, pushing boundaries and shaping the future through the convergence of great technology, content and services. Our ambition in 2016 is to continue paving the way for meaningful innovation and raising the bar when it comes to delivering pioneering products to the MENA region,” said Choong Ro Lee, President, Samsung Middle East and North Africa.
As meaningful innovation becomes one of its key phrases, the company, on the other hand is also committed to using its technological innovation to contribute to the benefit of society at large. Speaking of his company’s view on Corporate Social Responsibility, Mr Lee said, “We believe it’s our responsibility to contribute to the social wellbeing of the MENA community. We have been using our technologies to help enhance the lives of others across the region for almost a decade.”
In line with its growing role in the region, Samsung MENA was the recipient of five prestigious Cannes Lions Awards for community inspired initiatives – Samsung Tunisia’s Back up Memory mobile app campaign for Alzheimer’s patients, as well as Samsung Turkey’s Hearing Hands call center project. Moreover, Samsung has joined hands with NGOs, Ministries of Education and Universities to help provide an improved learning experience through its Smart Schools and Tech Vocational Training Centre initiatives.
In addition to showcasing its new products line up in categories such as consumer electronics, lifestyle and wearable tech at the MENA forum, Samsung stressed the importance of expanding the Samsung ecosystem of connected devices. It also reiterated its commitment to developing products and services that can support users’ different lifestyle needs and work seamlessly together to make their lives easier. Samsung announced a brand new mobile product category with the introduction of its Galaxy TabPro S, which integrates the most popular features of laptops and tablets. In less than a year, Samsung has also taken its virtual reality platform from concept to widespread adoption by expanding the compatibility of the Gear VR to a wide range of Samsung devices making virtual reality accessible to millions.
To expand its partner ecosystem to enhance regional consumers’ viewing experiences, Samsung also revealed that its customers will receive limited subscriptions to premium regional content with every purchase of the Samsung Galaxy View. The 18.4” Full HD screen offers an unprecedented mobile entertainment experience, further enhanced by a one year free subscription to beIN sports, as well as three month free trials to Shahid Plus, Telly, Starz Play and icflix.
