CarInsight.com, a car search website has appointed The MediaVantage as their exclusive media sales representatives for the Middle East. The contract, awarded after a competitive pitch enables The MediaVantage to sell advertising and manage all related commercial opportunities for CarInsight.com, which is now among UAE’s Top ranked Alexa websites within new car automotive category.
“With this partnership, we are looking forward to further expansion of CarInsight.com. Together we will be able to reach new key advertisers more efficiently and manage innovative, customized and effective campaigns. We are confident that The MediaVantage is the right choice to look after our advertising interest so that we can focus our expertise on product and market expansion,” said Rahul Kulshreshtha, Founder, CarInsight.Com.
“This win represents another significant step for us in strengthening our digital portfolio. The region has a captive and ready-to-engage motoring audience and automotive is currently the largest spending sector on digital media in the Middle East. CarInsight.com ticks all the boxes from a user experience, which in turn provides advertisers with an ideal platform to reach car buyers, at exactly the right point in the buying cycle,” said Manoj Khimji, Managing Director, The MediaVantage.
“We’re delighted with this addition to our line-up, it’s a great product with excellent feedback from the market already. We’re excited at the prospect of working with Rahul and his team, and to help add value to advertisers through this platform,” added Abhilasha Khanna, Digital Solutions Director.