The year 2016 has been good for the region, particularly for the United Arab Emirates, in context to winning on the global and regional advertising stage. After being named number four in the Directory Big Won 2016, some more good news comes from the The Gunn Report for Media, the global evaluation of media innovation and success. In the 2016 Media Report, that summarizes the overall performance of media agencies in the calendar year 2016, based on the results of the most important global, regional and national media and creative award contests, spanning 40 markets, UAE has been named the fifth most awarded country globally.
Snapshot Of Key Highlights From the 2016 Gunn Report for Media:
Most Awarded Countries in Media 2016
#1 USA
#2 United Kingdom
#3 India
#4 China
#5 UAE
Most Awarded Media Agency Networks in the World 2016
#1 OMD
#2 Starcom MediaVest
#3 PHD
#4 Mindshare
#5 Mediacom
Most Awarded Advertisers in Media in the World 2016
#1 Heineken
#2 Coca-Cola
#3 McDonald’s
#4 KFC
#5= Microsoft
#5= Samsung
“The outcome of The Gunn Report for Media 2016 shows that while technology and data are fundamental to achieving results, insight, strategy and innovative ideas are essential to delivering them as well as bringing positive results which can be measured. Creativity and efficiency are not antithetical,” said Isabelle Musnik, Editor of The Gunn Report for Media, adding, “Good and creative media ideas have diverse sources, have widely different budgets and come from all over the world. 2016 has been the year of data, mobile, apps, programmatic advertising, life video, new formats, social media, virtual reality, artificial intelligence and the emoji, all of which enable consumers to experience brands like never before.”
