Utalenta Attempts An Online Marketplace For Creatives

Logo2Utalenta.com has been experimenting with an interesting concept. Aiming to be Middle East’s first online marketplace for creative business professionals, Utalenta.com looks to connect businesses of all sizes with professionals across various fields for possible project collaboration for a host of in-demand business solutions.

The online platform caters to both Small and Medium Enterprises (SME) owners and businesses who are looking to work alongside professionals on a per project basis and creative individuals pursuing freelancing activities to bring their careers to new levels of growth.

The newly launched portal hopes that it can be used by creative professionals to work independently and communicate directly with brands from across the region.

Registered professionals in digital graphics, video production and animation, writing and translation, software and web development, online marketing and advertising, and a host of other services will have access to a range of businesses, wider flexibility, an additional source of income, an opportunity to gain new experience and stay in the trend. Newly graduates or even students may also join the Utalenta.com community to start networking and experience working in a virtual office.

A global report by McKinsey Global Institute showed that about 162 million people are now engaged in some form of independent work. The online freelancing market, in particular, is growing rapidly across the world and industry players predict that the market will grow to USD 10 billion to USD 20 billion by 2020. The Middle East region’s share is conservatively seen to reach up to USD 100 million.

With the advances in digital platforms, many portals are facilitating the transactions between talents and businesses even if the talent is in another continent, disrupting time zones to be able to deliver the required job in real-time. Courtesy the internet, many professionals are now using online marketplaces to offer their expertise or bid for projects, while affording companies to expand and manage their resources in a smart way.

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