A month ago, YouTube had announced the Lantern Awards that aims at highlighting the best Ramadan campaigns in 2016 based on an algorithm that takes into account views, engagement and qualitative elements.
The Winner of The Lantern Award is VIVA Kuwait for a very humorous two-part series, ‘Where is my bowl?’, on misplacing cookware after dinner with guests.
Alex Brunori, Head of Creative Agencies at Google said, “During Ramadan, the ad world embraced a sense of community, giving and togetherness and produced ads that showcased true originality. The winning ad had the highest rate of organic views and highest rates of comments, likes and shares on the platform.”
