Among social media players, Facebook not only tops the table for overall user numbers, but it also leads in usage frequency. This is a place where the strength of its wider eco-system is particularly obvious. Of the 16 names tracked on this metric by the Global Web Index (GWI), its four services are all in the first group when it comes to how frequently people are using them.
By some distance, it’s WhatsApp and Facebook which post the best figures here, suggesting that Facebook remains the default hub for traditional networking activities and that WhatsApp is a major go-to point for simple messaging behaviors. Both of them are around 20-25 points ahead of YouTube and around 40-50 points ahead of names like Vine.
Perhaps the most impressive metric is that just 7 percent of users on Facebook and 13 percent on WhatsApp select the less-than-weekly option. Compare that to sites like Viber and Vine, where 50% or more say this, and the difference in engagement is clear.
