After making a foray in UK, Europe and the US in association with Amazon’s global selling program, Yepme has now made a play for the Middle East with Souq.com.
Yepme, a fashion Indian brand in the value segment, has more than 2000 products live for sale on Souq.com and is likely to reach 3000 products by the end of the month. Through this association, the ‘Unreasonably Fashionable’ brand will meet the ‘Fulfilled by Souq’ model that aims for timely delivery to customers.
“Yepme’s presence on Souq.com is another big step in increasing Yepme’s global footprint. Such association with leading marketplaces in the region can be truly disruptive as speed to market, customer service, latest trends on fashion will not be incrementally better than brick and mortar value fast fashion brand but would be a quantum leap in Value fast Fashion Space,” said Vivek Gaur, CEO, Yepme.
For Sandeep Sharma, COO & Co-founder Yepme, expansion into Middle East was a logical step after its international expansion. In his view, the three pillars of technology, fast fashion supply chain and brand will help Yepme gain market share in Middle East Fashion Market.
