After a lengthy pitch process involving global and local agencies, Publicis Media agency Zenith, based in Cairo, has been appointed to handle the prestigious media assignment for Telecom Egypt, one of the market leading telecom operators in Egypt.
The account duties span across all strategic planning, media buying and customer engagement activities of the telecom operator.
The development is effective immediately.
No stranger to the Middle East region, Zeba Mahmud spent her initial years in Saudi Arabia. Her academic and career journey took her to the highly competitive media scene in India, where her forte has been in current affairs and education. The driving force behind AM Media Corp, as its Editor-in-Chief and CEO, Zeba's mandate is to present the marketing and media growth story, education and startup ecosystem of Middle East & North Africa. Zeba is based in Dubai, where she lives with her husband and daughter.