Alarab News Channel, a broadcaster based in Bahrain, has roped in Imagine Communications, an advertising management and video infrastructure solutions provider to increase its integrated media traffic and assist with its planning and scheduling system.
Alarab news channel, which will be broadcast in Arabic language, is owned by Saudi prince and entrepreneur Al-Waleed bin Talal. The telecast is expected to include extensive news programming as well as regular news roundups and business information in association with Bloomberg.
Scheduled to join the competitive news market in the Middle East in early 2015, Imagine Communications will help launch and manage a cost effective and efficient workflow for managing its operations.
Editor-in-Chief and General Manager of Alarab TV, Jamal Khashoggi informed, “Our goal is to change the way news is broadcast in the Middle East, bringing the news that matters to our viewers in a completely fresh way.”
Alarab TV will use Imagine Communications’ advertising management platform for detailed scheduling of both program content and commercials, as well as advertising sales.
Bob Lamb, Product Manager of Imagine Communications’ Media Software portfolio adds, “Alarab is the most anticipated television channel launch in the Middle East for many years, and we are excited to be a part of it. By implementing our integrated media software system, they will be positioned to realise those efficiencies through secure, streamlined and flexible operations.”