Amagi, a TV advertising and cloud-based broadcast infrastructure, has launched Ad monetization platforms that are designed for TV Networks whose satellite feeds cover countries outside its origin.
The initiative has been launched in the Middle East and Europe first, as the two have been identified as priority markets for local ad insertion. “In the last few months, we have witnessed a surge in demand from TV Networks to monetize their pan-regional feeds. Owing to their unique regional structure and demographics, Europe and the Middle East region are emerging as the priority markets for local ad insertion. As a pioneer in targeted TV advertising, we are best positioned to offer local Ad insertion platform for these markets,” commented KA Srinivasan, Co-Founder, Amagi.
For TV Networks reaching Europe and the Middle East, Amagi will now deploy its patented content watermark technology with flexible workflows to replace ad breaks on satellite feeds with local ads. The entire solution will operate on existing satellite infrastructure of broadcasters using STORM IRD, Amagi’s enhanced satellite receiver.
Prior to this, Amagi had monetized ad inventory in Singapore and other countries in the Asia Pacific region for large TV networks.