The Sustainable Development Goals Lions, part of the Good Track at Cannes Lions International Festival of Creativity, celebrate creative problem solving, solutions or other initiatives that harness creativity and seek to positively impact the world.
Two entries from the Middle East & North Africa (MENA) region and two from Pakistan have been shortlisted in the category this year.
Impact BBDO’s multi award winning, including a Print & Publishing Lions Grand Prix, work ‘The Blank Edition’ for An Nahar has been shortlisted in the category.
BBDO Lahore’s ‘The Bridal Uniform’ for UN Women is also shortlisted in the category.
VMLY&R’s ‘No Cedar, No Lebanon’ for Lebanese Basketball Foundation is also competing in the category.
Another work from Pakistan, from SOC Films Karachi, entry titled ‘Aagahi’ for FM 91/ Aaj/ Women Action Forum (WAF) also has made the shortlist cut in the category.