Brazen, a content marketing agency, has bagged its first win for the region with the STEP Conference. Brazen would be handling the PR & Content Marketing for the tech driver conference.
Brazen will be tasked with engaging local and global media and influencers with a clearly defined outreach strategy and live, ‘as it happens’ content creation on the day.
STEP Conference has an impressive lineup of influential speakers such as Ronaldo Mouchawar, CEO of Souq.com and Fadi Ghandour, founder of Aramex with attendees from Google, YouTube and Emirates Group.
More than 100 start up businesses are expected to exhibit in association with Dubai Silicon Oasis Authority, as well as partnerships with well-known names such as Dubizzle.com, Microsoft and Choueiri Group.
“STEP Conference is the region’s most disruptive tech, gaming and design event, so it was only fitting that we chose an equally disruptive PR partner. We want this event to be the most talked about one yet and are confident that Brazen, with its expertise in this arena will take us to the next level,” shared Ray Dargham, founder of STEP Conference.
STEP Conference, which merges the latest trends in tech, design and gaming, will be held on March 31st at Dubai International Marine Club and its fourth year is set to be the biggest yet.
“STEP is so much more than a conference and we’re thrilled to come on board and bring alive everything it has to offer. Having launched in the UAE only last month, this is Brazen’s first big win and we couldn’t have asked for a more exciting opportunity to demonstrate our ability, not just within traditional PR, but in the digital and social spaces within which we excel,” commented Louise Jacobson, Managing Director, Brazen.