Drum Content Design, a full-service, global content design agency that provides multi-channel and multi-logue content has launched in the Middle East which provides government, luxury, consumer goods and travel entities a better way to connect with their audiences.
Founded by Detria Williamson, the Drum Content Design is based on two approaches – content strategy and content production.
As founder and CEO, Ms Williamson will oversee its worldwide team, operations and performance of the agency. From its headquarters in Dubai, she will cultivate global client relationships enabling them to reach audiences across geographies and markets utilizing high-impact, high-value content.
“Content plays a major role in a brand’s transformation. It is also a catalyst enabling them to establish long-term, involved relationships and unprecedented loyalty and sales. With the incredible amount of content pollution, it is imperative that clients understand how to express and leverage the emotion that content provides and create a conversation to enable them to achieve their business goals,” shared Ms Williamson
Ms Williamson carries with her extensive experience working as the Managing Director and Head of Strategy for the MENA at Nomads Agency and managed high-level client relations including overseeing the global Emirates Airlines account. Her profile also includes working with Discovery Networks and Viacom’s Black Entertainment Television.
“Our talented team is positioned to enable brands to connect with audiences on a whole new level. The opening of Drum in the Middle East is a major development for this region and our global team is positioned to enable Drum to accelerate,” added Ms Williamson.
Following the new venture, strategic appointments have been made with Carolyne Nailer appointed as the Content Journalism Director, Iman Abu Alia appointed as the Junior Content Program Designer and Noor Amhaz taking the role of Junior Content Creative Designer.