GEMS New Brand Identity, A Reflection Of Heritage & Culture

Gems Logo

GEMS Education has given itself a new brand identity replacing its diamond logo with a new visually engaging design. The education institute introduced the new global brand identity to better reflect the company’s vision, mission and values.

“Our new identity captures the essence of who we are and the important role we play in developing students of character. Through their ambition, passion and humility, they are truly ready to change the world,” commented Dino Varkey, Group Executive Director, GEMS Education.

While the logo has been changed, the sentiment behind the name ‘GEMS’ remains the same.

“It is amazing how far we have come. Over the past 55 years, GEMS Education has grown from one school in Dubai to a truly global company, with one incredible mission – to make a quality education available to every student. Together, our 13,000 plus colleagues across 16 countries share this one purpose: to empower human possibility around the world. This unifying goal is at the heart of our brand’s identity, and it lives in everything we do,” Mr Dino added.

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