Culminating the pitch process that was initiated last year, Zain Kuwait has decided to retain the incumbent J. Walter Thompson as its creative and communication partner.
“We value our brand and consumers more than anything, and as such believe the creativity and innovation we bring them, will be a key success formula. We need to ensure we have great partners with us to deliver this vision. J. Walter Thompson is a partner we trust fully and one that can help us get there,” said Najla Al Eisa, Manager Corporate Communication & Branding Department, Zain.
“Zain is a special brand for us and we have been in partnership for years. Telco is a dynamic industry; an industry that demands innovative and fast thinking at the highest level. As J. Walter Thompson, we pride ourselves with a positioning revolving around futures reimagined, and we look forward to imagining a beautiful future together full of effective business results and amazing creativity for the years to come. We truly value what we have built together and look forward to taking the brand to higher levels in the years to come,” added Sasan Saeidi, Regional CEO of J. Walter Thompson Gulf in a prepared statement.