OgilvyOne has been given the regional digital duties for Indigo Living as the furniture retailer looks to update its ecommerce site for its retail and commercial businesses. Indigo Living provides furnishings and interior design services with retail bases in Dubai, China, Hong Kong as well as other commercial activities across the Middle East and Asia Pacific.
Following the appointment, OgilvyOne will look into the optimization of Indigo Living’s online sales platform to meet the specific needs of their different customers. The new approach will focus on a customer-centered design that is more closely aligned with Indigo Living’s business operations. This is aimed at improving overall online customer satisfaction, increasing the number of new and repeat visitors and driving multi-channel purchaser behavior.