MediaMonks Bets On Video Content With MADE.FOR.DIGITAL

Made for Digital

Creative digital production company, MediaMonks, has set up an independent content studio – MADE.FOR.DIGITAL. MediaMonks officials state that MADE.FOR.DIGITAL is the answer to advertisers looking for quality marketing content seamlessly delivered from strategy, production and distribution to optimization.

MediaMonks, best known for producing quality digital content campaigns for advertising agencies worldwide, sees MADE.FOR.DIGITAL as a perfect way to fill the gap in the industry landscape. Jelle Kolleman is heading the studio as it CEO.

“Lately we’ve noticed growing demand for social and mobile video content. While advertising agencies and brands still focus on big ad campaigns, their need for ‘always on’ content is starting to play a more significant role. To answer this need, we are launching an independent company dedicated to cater brands and agencies with high quality creative video solutions. With Jelle at the helm of MADE.FOR.DIGITAL, and Shoot2Share’s expertise being integrated in the company’s offering, we are armed with experience and creative drive to shake up the industry,” said Victor Knaap, CEO of MediaMonks.

Mr Kolleman is the Founder of Red Urban, part of the DDB portfolio since 2007, and most recently CEO of user generated video platform Shoot2Share.

MADE.FOR.DIGITAL is banking on its proposition of delivering content by merging creative, production and optimization to differentiate itself from other players in the market. The studio already works with creative partners in UAE and develops video content campaigns for Nescafé, KPN, Microsoft and Philips.

“So much has been written about content driven marketing to date, but not many companies are actually maximizing the opportunity. Our offering is not only about brilliant creative content, we are also focusing on different channels, devices, media, analytics and optimization thereof. Our ambition is to become a one-stop-shop and an international go-to studio for video content,” explained Mr Kolleman.

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