If Facebook’s growth strategy over the last few years is observed, there are a few key words that have been central to the social media major’s overall game plan – mobile, video, connecting businesses to people, focus on small and medium sized businesses (SMBs), a multi-app offer, and more recently, the ‘thumb stopping’ creative.
A closer look at the SMB play on Facebook reiterates that the strategy has paid off well for the media company. More than five million businesses, all over the world, actively advertise on Facebook, and all its platforms – Facebook, Instagram and Messenger – have a role to play.
In the UAE, more than 70 percent of people on Facebook are connected to at least one small business in another country. And almost 100 million people from around the world are connected to a small business in the UAE. This includes people in India, US, Pakistan, UK, Saudi Arabia, Turkey, Germany, Italy, France. More than 50 percent of people on Facebook in UAE are connected to at least one small business right in the UAE.
More than 60 percent of people on Facebook in Saudi Arabia are connected to at least one small business in another country. Almost 70 million people from around the world are connected to a small business in Saudi Arabia. This comprises people in the US, UAE, India, Egypt, Pakistan, Turkey, UK, Germany, France, Italy.
Egypt has some encouraging stats too. More than 60 percent of people on Facebook in Egypt are connected to at least one small business in another country. And almost 80 million people from around the world are connected to a small business in Egypt and that includes people in Saudi Arabia, US, UAE, Jordan, Turkey, UK, Germany, Norway, Italy. More than 70 percent of people on Facebook in Egypt are connected to at least one SMB in Egypt.
The SMB Focus
It’s no secret—when small businesses succeed, communities thrive. In a recent blog post, Facebook reiterated that with more than five million active advertisers on Facebook, Facebook is more providing solutions for businesses so that customers can learn more about their products, visit websites, download an app, or even send messages.
Facebook has updated the Ads Manager App that manage ads and get insights. Businesses can see how ads for Pages are performing, or see a snapshot of how the ad account performed in a week compared to the previous week. It allows to [-6t5ew[piu43select up to five ads and compare them side by side. Facebook has made a concerted effort to improve ad performance.
Right Creativity On Mobile
While mobile is a device of significance for all marketers, small businesses seek faster, easier and more cost-efficient ways to create new content for Facebook and Instagram. This is why Facebook has created Mobile Studio, a new way to show businesses how easy it is to create great ads using only a mobile device.
Over the years, Facebook has invested in teaching businesses more about ways to use Facebook, Instagram and Messenger. Various courses on Facebook’s learning program Blueprint is a step in that direction.
In November last year, Facebook created a single inbox to manage communications across Facebook, Messenger and Instagram within the Pages Manager App. These capabilities are now expanded to the desktop.
In another noteworthy move, Facebook Small Business Council has been created. The new site features stories of dedication, passion and resilience from more than 40 businesses across a variety of industries and geographies, but who share a common belief in the importance of serving their customers, their communities and each other.