The Economist has launch its first daily digital edition which will give iPhone and Android smartphone users a peak into global news within minutes when they are on the run. The 171-year-old weekly magazine aims at reaching out to a much larger audience digitally after reported decline in its total digital and print circulation for the first time in more than a decade, to about 1.6 million.
With an attempt to attract more readers, Chris Stibbs, Chief Executive, believes that the daily briefing will be a “gamechanger” for the publication. He said, “We’re trying to build as big an audience as possible.”
“The weekly edition works as much for what we leave out as what we leave in. It is the same principle with Economist Espresso. This new daily briefing will expand our reach and utility as a smart guide to the forces that shape the future,” commented Economist’s Editor-in-Chief John Micklethwait.
Launched with the name ‘Economist Espresso’, the digital edition will have three editions: The Americas, Europe and Asia. Readers will have to shell out GBP 2.49 a month although it is first offering a one month free trial. The Economist has also taken other digital initiatives which include an online radio show called In Other Words and a blog called The Economist Explains.