Giving its Power of One strategy further shape, Publicis Groupe has made two senior management changes. Under Raja Trad’s leadership, who was recently named the Chairman of Publicis Groupe Middle East, the Groupe has named its CFO and CTO in the Middle East.
Bassel Kakish has been appointed as the Chief Financial Officer. In his role, he will oversee the finance function across the Middle East region and solution hubs.
Also, Bashar Abdulkarim, the chief talent officer of Publicis Media, is now promoted to Chief Talent Officer Publicis Groupe Middle East. In his role, Mr Abdulkarim will drive the Groupe’s transformation agenda, and focus on fortifying the talent function in the region.
Mr Kakish started his career at Arthur Andersen, then joined Publicis Groupe in 2002 and had several financial positions in the region among which Group Finance Director of Publicis Communications MEA and CFO of Publicis.Sapient MEA.
Mr Abdulkarim is an industry and Publicis veteran, with experience spanning across creative and media solutions, before transitioning in 2011, to the Talent and change management space, setting up Talent and Transformation in MENA, and driving successful strategies for organizational effectiveness.