Socialbakers Adds AI Power To Instagram Campaigns

Socialbakers has developed what it claims is the world’s first AI-powered performance prediction and optimization for Instagram. This new addition helps marketers get the most out of their paid and organic activities on the platform.

Reminding why Instagram is among the important platforms for marketers to consider, the firm cited its study that shows that brands can garner three times more engagement on Instagram than on other social platforms. The rising number of marketers present on Instagram means that the platform is being increasingly used for ads and sponsored posts. This increase in competition means it’s more important than ever for marketers to build a strategy that results with clear business results.

“The relevance of content to your audience is the top priority when it comes to delivering maximized impact on social media. Publishing and promoting content on Instagram without knowing how it’s resonating with your target audience means you can easily invest in the wrong content. Socialbakers is providing marketers with smart, data-driven recommendations to help them maximize their business impact on Instagram,” said Yuval Ben-Itzhak, CEO, Socialbakers.

Socialbakers provides marketers with measurement, management and optimization for Instagram and Facebook in a single integrated suite.

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