TRA Takes To Digital Radio To Widen Reach

The Telecommunications Regulatory Authority (TRA) has launched a digital radio service. TRA digital radio aims to assist the public access news, reports and services of TRA, as well as latest developments of the ICT sector. A radio page is created on the official TRA website.

TRA digital radio is a new window through which TRA reaches its customers. One of the objectives of the service is to reach a wider audience, including people of determination. The radio can be heard worldwide around the clock.

“In line with our wise leadership directives, TRA ensures to be closer to customers, and to stay in touch with them around the clock by activating more channels of communication. We have made great efforts in the development of TRA website. We also ensure to provide distinctive and creative content on our social media channels. Today, we launch the online radio to complement the image with the voice in order to give our customers a comprehensive idea of TRA and its key role in regulating one of the most vital sectors of our time,” said Hamad Obaid Al Mansoori, TRA Director General.

He emphasized that the launch of TRA radio comes in response to the needs and wishes of an important group of customers, the people of determination with visual disabilities, whether they are blind or visually impaired.

“Our children, brothers and sisters from people of determination may not be able to follow TRA news published in newspapers, website or social media, and hence the importance of radio, which is an ideal solution for our visually impaired children to follow TRA news and services, especially smart services that they can use anywhere and anytime,” the Director General added.

In the second phase of the radio, specifically after the fourth quarter of 2019, the radio will have live interactive broadcast aimed at identifying the customers’ views about TRA services and taking their inquiries and suggestions, through the allocation of live broadcast hours.

The radio will broadcast TRA’s responses to the inquiries it receives through the call center, in addition to presenting the most important smart services, tips and guidance on dealing with the digital space provided by specialized engineers from the Computer Emergency Response Team (aeCERT) of TRA.

The launch of TRA digital radio coincides with the launch of the TV program of the digital government, which will introduce the audience to the UAE mGovernment and the services provided by the government through all available channels.