Zenith Names Matt James As Global Brand President

Matt James has been appointed Global Brand President, Zenith. Reporting to Steve King, CEO, Publicis Media, Mr James will be based in Zenith’s HQ in London.

Mr James succeeds Vittorio Bonori, who was recently appointed Publicis Groupe Italy CEO. With a career in global media spanning over 28 years, he joins Zenith from Publicis Media where he was CEO for Australia and New Zealand. Under his leadership, Publicis Media ANZ has seen significant growth, with key wins including P&G, Aldi, Campbell Arnott’s, and Kraft Heinz.

Originally from London, Mr James started his career with Publicis Groupe in 2010 as Managing Director, Starcom UK. After a stint at Nine Entertainment, he returned to Publicis Groupe in 2015 as CEO, ZenithOptimedia ANZ, before becoming CEO, Publicis Media ANZ the following year.

Succession plans for ANZ leadership will be announced shortly. During the transition James will continue to serve in a Publicis Media leadership capacity in that market in addition to his Zenith remit.

“Matt is a highly respected agency leader, who has worked in London, Paris and Sydney and been at the forefront of driving growth for many of the world’s leading brands. He has achieved considerable success during his time at Publicis Media and I know that he will now take Zenith from strength to strength,” Mr King commented in a prepared statement.

“I am hugely excited to be taking on the leadership role at Zenith. The network celebrated its 30th anniversary this year and is a recognized industry leader with its ROI agency positioning and development in data and technology, experience planning and machine learning,” Mr James added.

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