18% In MEA Have Used A Mobile Payment Service

A key development underpinning the growth in online commerce has been the rise of mobile payment services. Looking at the demographics behind this trend, younger groups are most likely to be making use of these services, and there’s also a direct correlation with income.

By region, mature markets appear to lag behind, which may be a result of credit and debit cards retaining a fundamental role in financial infrastructures.

The ability of these payment methods in allowing many online adults, without access to financial services in fast-growth markets, to pay electronically and has ensured a strong uptake. Moreover, these services will also swell the ranks of online shoppers as more people come online in these markets, primarily via mobile – a trend that will bear impact on the Middle East & Africa region, which at present is on the lower side in mobile payment according to Global Web Index data.
GWI Mobile Payment

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